According to a Hubspot case study, Sewickley Academy increased enrollment (30% from the previous year), applications (11% — a 4-year high) and web traffic (30%) after it began using Hubspot’s services and focusing more holistically on inbound marketing. Most companies have many content assets. We compiled some inspiring examples and created brainstorming exercises for each that will help your school guide and grow its content marketing plan. Aligning Your Target Audience with Your Content, Why Your Current Content Marketing Might be Failing. An education in marketing is the first step future marketing professionals take toward their prosperous futures. Other schools can be inspiring, but so can big brands. What? You can also add call to action buttons. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. This is a new mindset for most companies that are now beginning to strategize how to develop an engagement strategy, manage an effective process, and achieve measurable results with content marketing. Explore best practices, strategies and inspiration for your school marketing, admission, technology and advancement campaigns. By the time you’ve finished this course, you will have had the opportunity to employ the skills presented. One “old school” marketing method that still works well for schools is … That means more schools than ever are developing marketing plans to guide them, and for schools who don't already have strong strategies in place, it can be overwhelming to get started. Banner Your banner contains a hero image with text overlay. How? Share: 7 Reasons Why Content Marketing Is Important! Register for the Certificate in Content Marketing and receive the following five courses: As we’ve moved away from print media and television and onto the web, traditional ads have little to no impact. This private coeducational day and boarding school in Andover, New Hampshire has the traditional content marketing down with its buzzy blogs and online content, but it brings it up a notch with its multimedia offerings. It provides real-world practitioner-led learning. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. They use blogs, social media, gated content and other digital tools to promote the school, and they’ve gotten significant results. Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education, print, and in-person events. Great content with amazing value I am a new marketer I recently graduated with a bachelors in marketing. ... Social Media Marketing/Management, Content Marketing, and Website Design. To learn more about how to become an instructor with us, submit your resume along with a cover letter and include any relevant work examples. These platforms are designed to enable a content marketing strategy. ), Gould’s Director of Communications Tucker Kimball said: It has become very clear since the inception of the Glog and subsequent blogs we’ve created thereafter at Gould, that people like the content. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. The Old-School Content Marketing Strategy that Scores Freelance Writing Clients While the Internet is more effective and efficient in many ways, you won’t want to throw this approach to getting more freelance clients in the marketing dustbin — it still works. As technology continually improves, the smartest content marketers are taking advantage of every new format available and testing the waters of new content marketing frontiers. According to Hubspot research, 70% of marketers actively invest in content marketing. (See examples of Proctor Academy content here.) It has taken something that resonates with young girls – fairy tales – and given the concept a new twist. Conducting a Content Audit: 4 Easy Steps, Who? The Content Marketing Certification ensures you know the strategy, planning, production, promotion and measurement techniques needed to stand out from the competition. The school’s recent advertising campaign used the tagline “Prepare for real life.” This tagline was imagined in both traditional and online advertising against fairy tale ideals: “You’re not a princess. For business schools, content marketing can be an effective way to build trust and make meaningful connections with potential students and other audiences. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Plus the process continues well after your audience become customers. After over a decade of working on the “inside” for Pearson Education and Scholastic, Christine started her own business and uses her experience in marketing, editorial, and sales to help all publishers reach their customers. Follow @@zontee_hou. Let’s fix that. Our curriculum is designed around applying knowledge to real-life problems, so our students learn how to think critically while being innovative. ; Study. Schools should think about how that piece of content will serve the audience and which social media channel it is best suited for. I mean, what could be better? Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. 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